NEW ERA IN MANILA

Saturday, July 25, 2015

Are you the type of person who loves to wear caps?  
Well, I've got good news for you! ;-)
New Era has finally launched their store here in Manila!

 Last July 14, 2015, The world’s most renowned headwear brand and official provider of on-field caps to Major League Baseball (MLB) and the National Football League (NFL), New Era, launches its first store in the Philippines at the upper ground floor of SM Megamall building B. 

Over 500 cap styles inspired by different sports leagues and iconic characters now available in the Philippines. This is a much-anticipated event especially for cap enthusiasts and cap fans here in Manila. Aside from the caps, New Era also carries apparel, bags, cap care products and other cap accessories.

New Era is an American lifestyle brand rooted in sports that translates very well with the Philippines market. We are delighted to work with an experienced partner like Authentic Caps to assist in growing the brand and delivering New Era products to the Philippine consumer,” said Daniel Broderick, New Era Cap Managing Director for Asia-Pacific.

When it comes to designs, New Era has access to a comprehensive archive of designs, with licenses that are among the most extensive in the headwear industry. New Era works with Marvel, Disney, Star Wars, Looney Tunes, DC Comics, Peanuts, Wu-Tang Clan, Flintstones, and Muhammad Ali, while its sports licenses include Major League Baseball (MLB), National Hockey League (NHL), National Basketball Association (NBA) and National Football League (NFL).


“The brand’s heritage is so rich that it is known in many parts of the world. We are bringing Filipinos closer to this heritage while providing options for high-quality headwear,” 
Jonathan Lau, Authentic Caps President & COO, said.



The event was full of energy as The Crew Dance and B-Boy Haslah performed. The VIP guests include David Guison, Mikey Bustos, RA Rivera, Quark Henares, Jinri Park, Erika Padilla, Kean Cipriano, Raimund Marasigan and Luke Landrigan.



“Bringing the brand here and giving it its own store is sure to amplify the resurging interest in caps and headwear in general. We are ready to fuel a cap revolution,” 
said Melvin Lloyd Lim, Authentic Caps Retail Inc. Chairman & CEO.


Guests enjoyed the cocktails and the food. It was such a successful event. The whole store was jam-packed, there was loud music everywhere which made the crowd go crazy over the different cap styles! Thanks to Deuce Manila for the crazy sick beats that pumped us up throughout the whole night.


It was such a privilege to witness this super dope event! Thank you for having me! 
If you love to wear caps, might as well check their store now.
Yup. N O W ;-) 
They are located at the Upper Ground Floor of SM Megamall building B.

For more information about New Era Philippines,
You can visit their Facebook (https://www.facebook.com/neweracapph) and Instagram (@NewEraCapPH) !

Photos are from Ida Anduyan (@idaandu) & Lester Victoriano (@lestershoots)
#PhotosByIdaAndu #LesterVictoriano

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